• Trust

    Maintain a positive track record in the marketplace.

  • Honesty

    Adhere to established standards of advertising and selling.

  • Truthfulness

    Represent products and services honestly with clear disclosures of all terms.

  • Transparency

    Openly identify ownership of business, policies, guarantees, procedures, location and nature.

  • Honor

    Abide by written agreements and verbal representation.

  • Responsiveness

    Respond and solve disputes quickly professionally and in good faith.

  • Safeguard Privacy

    Protect collected data, collected only as needed and respect preferences of clients.

  • Integrity

    Use moral principles with all business dealings, marketplace transactions and commitments.