Trust
Maintain a positive track record in the marketplace.
Honesty
Adhere to established standards of advertising and selling.
Truthfulness
Represent products and services honestly with clear disclosures of all terms.
Transparency
Openly identify ownership of business, policies, guarantees, procedures, location and nature.
Honor
Abide by written agreements and verbal representation.
Responsiveness
Respond and solve disputes quickly professionally and in good faith.
Safeguard Privacy
Protect collected data, collected only as needed and respect preferences of clients.
Integrity
Use moral principles with all business dealings, marketplace transactions and commitments.
